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SFU names new vice president for enrollment management

March 19, 2020 Tags: Admissions , University News

Stephanie Franks-Helwich, an executive leader with 20 years of higher education enrollment management experience, has been named vice president of enrollment management at Saint Francis University beginning April 6, 2020.

Stephanie Franks-HelwichMs. Franks-Helwich previously served as vice president and consultant for academic enrollment management partnerships at Ruffalo Noel Levitz. Her expertise at RNL was focused in the adult, online and graduate space where she helped institutions develop short- and long-term strategic solutions in an effort to build new revenue streams to improve financial sustainability, achieve successful outcomes, and to execute in-demand programs to yield enrollment growth. 

“Because I’ve spent the last 20 years helping to educate students in preparation for the workforce, it was very important for me to join an organization with shared values, mission and vision.  I was truly impressed by the level of engagement, awareness and investment of resources institution-wide in the personal and professional success of students and the existing collaborative relationships with industry and community. It’s clear that SFU has held true to its guiding principles and core mission to have a mind for excellence, a spirit for peace and justice, and a heart for service.  I’m truly blessed to be joining such a progressive organization,” said Ms. Franks-Helwich  

 As an enrollment management professional, Ms. Franks-Helwich has successfully assisted private, for-profit, and public institutions in exceeding campus and online enrollment objectives. She specializes in recruitment process optimization, increasing yield through the full enrollment lifecycle, deploying and maximizing technology resources (CRM, SIS, LMS), enrollment marketing, call center operations, state authorization, territory development, budget acquisition and allocation, financial aid optimization, and facilitating collaboration with internal and external partners.

“As a University we are blessed to have found a candidate with such an impressive level of higher education experience who deeply respects our Catholic-Franciscan mission. Our executive team is looking forward to building a long-term strategic vision for enrollment with Stephanie’s guidance,” shared SFU President Fr. Malachi Van Tassell, T.O.R., Ph.D. 

He continued, “At the same time, I would personally like to thank our interim VPEM, Cynthia Sisson, for her dedication overseeing the strategic functions of undergraduate admissions, financial aid and marketing during the past 10 months. She has graciously volunteered to coordinate a smooth transition of duties.”

Prior to joining RNL, Ms. Franks-Helwich spent six years as the Dean of Graduate Admissions and Global Online at California University of Pennsylvania where she served on the executive enrollment leadership team and assisted the institution in increasing enrollment yield year-over-year. She collaborated with faculty, staff and senior leadership to develop and execute a strategic enrollment management plan that included the launch of 35+ new programs and several significant university partnerships that yielded a 12 percent increase in graduate programs, a 58 percent increase in Global Online programs, for a combined increase of 39 percent. In fall 2017, the headcount for graduate students rose by 9.8 percent, bringing it to the highest level in the university’s history. Ms. Franks-Helwich also executed an online degree completion campaign that yielded more than 10,000 credits registered and 82 degree completions in the first two years. For this effort, the team’s work was featured in PASSHE’s Infinite Opportunities Series, various e-news outlets, and EvoLLLution Magazine.

Ms. Franks-Helwich was awarded her bachelor’s degree in administration of justice from Penn State University, a master of arts in social sciences/criminal justice from Cal U of PA, a master of science in human resource management from Keller Graduate School of Management of DeVry University, and has credits toward a doctor of educational leadership degree from Capella University. She has presented at various graduate and online higher education conferences and has been a long time member of NAGAP, PAGAP, CGS, NACAC, PACAC, OLC, AAUW, and BPW to name a few.

Founded in 1847, Saint Francis University is the oldest Franciscan institution of higher learning in the country, and one of the oldest Catholic colleges in the nation.



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